Climbing the Amazon Wall

Brands guide to surviving the Amazon jungle

A+ Content - Amazon Brand Registry - Part 2

*Reading time: 13 minutes* *A+ Content* is an enriched description available for product pages of brands enrolled in the * Amazon Brand Registry [1] *. Amazon has 350 million products listed. Emerging among them is a severe problem. It requires careful optimization of keywords and effective advertisement campaigns. If a...

Riccardo Ferrari
— March 2021 — 18184 views A+ A+ Content A+ Content Amazon Examples A+ Content Manager Amazon Amazon Brand Registry Amazon Marketing Amazon Sales Brand Story Enhanced Brand Content Marketing Marketplaces Sales

Amazon Brand Registry - Part 1: Enrolling the Brand

Reading time: 20 minutes* Amazon Brand Registry is the Amazon program designed to protect brands on the marketplace. The program has evolved, and today it unleashes a whole set of brand services: Enhanced Brand Content (EBC or A+); [1] Stores; Sponsored Brands; Brand Dashboard; Transparency. These services go beyond protection...

Riccardo Ferrari
— December 2019 — 14581 views A+ Amazon Amazon Brand Registry Brand Registry Approval Brand Registry Enrollment Brand Stores Enhanced Brand Content Marketing Marketplaces Registered Agent Trademark Value-added Seller

The Magnificent Seven

* Reading time: 16 minutes * There are seven specific areas where a value-added Amazon seller, willing to take care of a brand, can express a big deal of value: Images; Title, Bullets & Description; Offer structure; EBR, Brand Store, EBC for products; Keywords & PPC; Review gathering and management;...

Riccardo Ferrari
— October 2019 — 3122 views Amazon Brand Stores Conversion Enhanced Brand Content Enhanced Brand Registry Keyword Optimization MAP Marketing Pricing Product Listing Reviews SEO Traffic Value-added Seller